VR ad experiments are taking place at Google’s Area 120 workshop because developers are itching to monetize their apps according to a recent blog post. But unfortunately, the ads aren’t as cool as you think. Because virtual reality is such a personal experience, developers are leaning away from intrusive ad experiences. No pop-ups sound like a breath of fresh air until you see the actual prototype ー a floating, branded box. The reasoning behind the levitating box is that users will be compelled to engage with it and will be intrigued enough to watch a video ad. All the user needs…

This story continues at The Next Web

Or just read more coverage about: Google