Nielsen, the company which has been monitoring television show views and providing ratings for over ninety years, today announced it was creating a new service casting light on “Subscription-based Streaming Content Consumption” — in other words, Netflix, Hulu, and the like. Nielsen says it’s providing a service for a number of studios who have no idea what kind of streaming numbers Netflix has. As Megan Clarksen, president of Watch at Nielsen, said: The significant growth of SVOD services in entertainment markets across the world has created demand from rights owners to understand the size and composition of audiences relative to…

This story continues at The Next Web

Or just read more coverage about: Netflix