Each year, Brits buy 1.5 million puppies, with much of the trade happening online. For obvious reasons, this can be a difficult and risky process, not least for the dogs involved. While there are some reputable breeders, there are also far too many unscrupulous puppy farmers. These high-volume breeders care only about their bottom line, and not the health of the dog. It can often be difficult distinguishing between the two categories of rearers. One service trying to fix the online dog market is the London-based Tailwise, which has built a monitored, curated market for dog breeders. The only breeders allowed…

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