The digital media industry is booming, and digital marketing is becoming a necessity for any company or startup today. Digital marketing positions span the gamut, ranging from search engine optimization and web analytics to digital strategist and content marketing. According to a report from Forrester Research, “the U.S. digital marketing spend will near $120 billion by 2021 and investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years.” With nearly everyone today using a digital device, companies wishing to reach their customers and increase sales…

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