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It’s not enough to just collect data — you have to know how to use it. You should know what to collect, and what to do with that information once you have it in order to improve the bottom line of your business. To help you figure it out, I asked 11 successful entrepreneurs from YEC the following question: What is the most creative way you see companies using collected user data? 1. Customized marketing content  Using collected user data, you can leverage open source machine learning databases to find patterns in human interactions with marketing content. Using these new technologies, you…

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