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We often think of tech companies as faceless platforms; social networks where we imprint our personalities, empty documents we fill, and conduits for communicating. But tech giants do have their own voices, carefully crafted by editors, designers, and product developers. Karen Wickre is one such editor, and she’s helped define the voices of some of the most important tech companies on the planet. Back in 1994, Wickre was publishing some of the earliest guides to the world wide web — for some perspective, this is when there were about a thousand websites, by her estimate. She went on to work…

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