What content do Facebook audiences love to share, like and comment on? To answer this question we reviewed two billion articles and Facebook posts that were published this year. We set out our findings below, including: The content (articles, videos, and blog posts) that were most shared on Facebook The viral Facebook posts that gained the most engagement Expert reflections on the findings and the lessons for content marketers Reality check for the rest of us: These top articles and posts were exceptional outliers and we cannot expect to replicate their success. However, we can learn from them to gain deeper…

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