a couple of laughzillas on a blue diamond background

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Paul Jarvis is a best-selling author and designer. He writes weekly for his popular newsletter and runs an online course on becoming a better freelancer. Effective content is writing that engages, entertains, and – most of all – achieves your business goals. First, what is effective content? Effective content is writing that engages, entertains, and– most of all– achieves your business goals, such as closing sales, getting mailing list signups, etc. It’s content that people actually want to read. Use your own voice Just as your website needs consistent colors, fonts, and design, your writing needs to be consistent in its tone…

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