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“Isn’t that journalism now? Just embedding a bunch of tweets from someone famous or notable and some reactions from normal people?” A friend put that question to me recently and I can’t really disagree with the assessment at first blush. Scrabbling up social media posts has become one of the dominant modes of pushing clicks in the commodity news business. Sites find things that well-known people have said online and spin them up into stories, which at their core are about nothing. How many amazing responses from celebrities to dumb questions can we see (in GIF form and otherwise)? At what point will we…

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