There are roughly three types of innovation: Opportunity-based innovation Threat-based innovation Appearance-based innovation The first type is the most positive and has the most potential for success. It’s the kind of innovation where someone finds an opportunity and seizes it. They have nothing (or not much) to lose, and great things to achieve. The second type of innovation is more common with bigger and more successful companies who are seeing their business being challenged by outside influences. It might be a competitor, a political change, or a disruptive technology. We see this often, and it has a low chance at…

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