Fitbit’s had a rocky history with smartwatches. It wet its feet with the Surge in 2015, which followed up with the Blaze. Then there was last year’s Ionic, featuring the new FitbitOS designed with the help of Pebble’s team – its first ‘proper’ smartwatch. They were all solid devices for particular users, but none convinced me they were worth buying over a simpler fitness tracker or a more powerful smartwatch like the Apple Watch or an Android Wear device. The $199 Fitbit Versa changes that. It starts with the design. Fitbit finally realized its macho-blocky designs just don’t have broad appeal.…

This story continues at The Next Web