The rise and advances of new automation and artificial intelligence software algorithms, including those that learn predictive models from historical data, are making increasingly consequential predictive decisions. Such decisions are having an impact on the lives of people in domains as diverse as digital media, advertising, finance, credit, employment, education and criminal sentencing. Marketers and companies need to understand that we are entering into a new generation of optimizing websites for search engines. While many principles and tactics stay the same in search engine optimization, we cannot deny the current path of technological breakthroughs, such as the introduction of complex…

This story continues at The Next Web