When the children of 2117 download their virtual knowledge pack about the history of marketing using their biologically enhanced memory chips to store the data, they’ll be saying: “100 years ago was the year influencer marketing really took off. Can you believe it?” I’m kidding, obviously. They won’t have to download the pack, that would be far too much work – it’ll be built in already. However, it will be true to say that 2017 has been a big year for the ‘influencer’ – or creators, as they are more accurately described. We’ve seen the market explode, with more and…

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