Being a Chief Marketing Office of a blockchain startup is exciting, but it’s also nerve-wracking and quite honestly the most challenging work I’ve done in my twenty-year career. This is because, despite the promise that it holds, there’s a lot of confusion around blockchain and the ways it can be the most disruptive technology since the birth of the internet. Having the opportunity to work for established companies like Dow Jones and Salomon Smith Barney, I know firsthand how traditional companies tend to operate. Running my own independent research/strategic communications company serving Fortune 500 companies for thirteen years, I became…

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