When the Labo was announced, I was excited. I’ve been a Nintendo fanboy for some time, so I was excited to see what the Japanese games company had created and put it through its paces. But, I couldn’t, because Nintendo wouldn’t send me one. Now, this needs a bit of context. TNW is an international publication and we have millions of readers across the globe, the majority of which are in the US, India, and UK – which makes sense, as we write in English. Yet, sense isn’t exactly what the PR industry always relies on. As our headquarters are…
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