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Gilad Bechar is the Founder & CEO of Moburst, a global mobile marketing agency helping first tier startups and brands grow their mobile business. Gilad serves as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200 and for strategic Moburst clients, and is the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University. Geeks are a difficult crowd to please. They know their stuff and when they don’t – they have the brains, experience and passion to investigate. When they love something they do it wholeheartedly, but when they don’t – watch…

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