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During today’s launch event, Amazon CEO Jeff Bezos told the audience that the media was constantly asking him when his company would build its own phone. I’ve been in briefings with Bezos and yes, this line of questioning has actually happened. Today, he answered that question. The Fire phone is a such a part of the Amazon ecosystem that it has a hardware button to help you add items to your cart. Even AT&T CEO Ralph de la Vega joked that he had to keep the phone away from his family so they wouldn’t purchase items with the Fire and OneClick purchasing….

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