a couple of laughzillas on a blue diamond background

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The ‘free’ ad model adopted by much of the web has been called the “internet’s original sin” and 2016 could mark the beginning of the end of ad-funded apps as Google unveils plans to introduce labelling across its entire app store. An email sent to Google Play Developers lays out Google’s intention to expand ad labelling from those apps just aimed at children and families to cover everything on its platform by 11 January. After this date, an ads declaration will be required before an app can be updated and Google states its intention to check and label any apps that haven’t been honestly…

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