Nike’s strong digital presence and tech advancements, like their smart shoe released last year, proves that they’re at the forefront of tech. As Michael Martin, Global Head of Digital Products said on the TNW Conference main stage last month, “Nike is now a technology company — full stop.” During his keynote in Amsterdam, Martin unveiled Nike Fit — a digital foot measuring tool to ensure that you’re buying the right sized shoe. According to Martin, wearing the correct fit can improve athletic performance and comfort. With an estimated 60 percent of the population wearing the wrong size, Martin says that…

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