Whoever coined the mantra ‘The customer is always right’ has never tried to undertake development tasks for clients with grandiose ideas, but zero technical background. Nowadays, every company might be a software company, but not everyone knows how to effectively manage software development projects. But give them the option, and they will sure as hell try. In my different roles as a developer, project manager, and now CEO of a dev consultancy, I have learned that trying to bend too much to every need, wish, and whim of your clients, limits your ability to do your actual job — solving…

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