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Max Ogles is the head of marketing for Coach Alba, a mobile health startup. Visit his blog to read more about behavior change, technology, and psychology. Weight gain happens pound by pound, over many years, and that’s how Dave Haynes found himself 60 pounds away from a healthy BMI. In his career, Dave was immersed in the startup world; he helped start SoundCloud, which allows anyone to share and produce music and has over 10 million users. So when he ultimately resolved to reverse this disturbing weight trend, he naturally looked to technology for the solution; he downloaded the popular fitness…

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