You know what it’s like … You’re scrolling through your timeline for something interesting to distract you. Unfortunately, you see the same old titles, the same old “tips,” “tricks” and “tools” for your industry. You’ve read them all before — nothing new. Heck, you don’t even need to open them up to know what they’re about. As such, it’s not long before you find yourself at your computer about to write the next post for your own blog, and — sure enough — you’re writing yet another boring, run-of-the-mill blog post that people won’t think twice about skipping over. Simply put, you’re producing content…

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