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What if the best opportunities for digital merchants to win sales were far beyond the realms of their own backyards? Although the rise of cross-border ecommerce isn’t breaking news, the rate at which consumers are going global in pursuit of products is staggering. The ever-growing emphasis on cross-border sales Sure, given the rapid rise of ecommerce giants such as Amazon and Alibaba, it’s no secret that the public is more comfortable than ever with the concept of shopping online. But as noted by data from Pitney Bowes, the majority of e-shoppers aren’t letting borders stop them from scoring a deal.…

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