The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends are “real” and here to stay from the fads that will wear off quickly. One direction that seems to becoming a more and more permanent pillar in the marketing world is the power of influencer marketing. If you are not familiar, influencer marketing, according to TapInfluence, is a type of marketing that focuses on using key leaders to drive your brand’s message to the…

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