As further proof that technology is the worst, and that the future is on a one-way path to hell, the European VR industry has now officially backed a metric that tracks how long you stare at ads. Dubbed the “Gaze-At-Ratio,” (GAR) the algorithm determines the value of a user’s gaze in relation to a digital ad by factoring distance, duration, and depth of a user’s gaze as the object (advertisement) enters and exits their field of vision. First suggested by EUVR — a European non-profit dedicated to the VR industry — GAR was part of a broader measure to ensure…

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