a couple of laughzillas on a blue diamond background

Beamly, the social TV startup that recently rebranded from Zeebox, has an interesting new Chrome extension out today. Beamly OnDemand works with three UK catch-up TV services and displays tweets about the shows as you watch, in real time as they were tweeted when the shows were transmitted. It’s debatable whether seeing tweets about a show you’re watching scroll along next to it is useful in all cases, but for big ‘event TV’ and dramas it could be fun. This isn’t the first time we’ve seen this kind of functionality; the idea goes back to now-dead Rewinder in 2011, but it’s…

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