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“Don’t miss out on the this week’s industry trends”, “Sign up to receive the latest insights straight into your inbox” and “Don’t leave yet, why not take a look at our blog?” are all common requests that you come across when visiting websites. What are they? If you hadn’t guessed yet, they are pop-ups. Hundreds of sites use pop-ups to try and boost their ‘subscribe’ and opt-in rates and to be fair, they do work. But does the rate at which they convert really work compared with the number of people who find them annoying enough to click off your…

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