Honda is promoting its new Civic Type R Concept Car with a nifty interactive video campaign that lets you switch between two complementary videos with a press of the R button. In one storyline of the “double-sided film,” a father picks his kids up from school and takes them to a costume party, while in the other version a getaway driver makes away with a precious artifact from a museum. We can’t embed the full movie(s), but here’s the trailer: I enjoyed switching between the two in real-time, but if you want to lock the player on the night story, you…

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