On August 10, the Food and Drugs Administration (FDA) made a surprising move by officially approving fertility app Natural Cycles in the USA. Though the fertility app was approved in Europe last year, has over 700,000 users, and is available in 161 countries, Natural Cycles hasn’t gone without its controversies. Earlier this year, a hospital in Stockholm reported that 37 out of the 668 women who sought abortion over a four month period had been using Natural Cycles to prevent unwanted pregnancies. Since this incident, the fertility app has been under investigation by the Advertising Standards Authority in the UK. The investigation follows concerns over Natural Cycle’s…

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